6月27日，2026兴庆区玫瑰跑活动在宁夏银川鲜花港兴庆花卉小镇拉开帷幕。超过2000名参赛者参与了此次5.20公里的赛跑，赛道穿越了玫瑰花海，在芬芳的空气中，参与者们享受了一场全民健身的盛会。本次活动也标志着“花漾塞上 悦享生活”兴庆区花卉产业系列推广活动的启动。

活动当天清晨，花卉小镇已是花香弥漫，人声鼎沸。参赛者们身着印有玫瑰图案的粉色运动服，提前到达现场，在绚烂的花海中拍照留念，并与其他跑友交流经验。在动感音乐的伴奏下，大家进行了热身活动，满怀期待地等待比赛开始。

随着发令枪响，所有参赛者精神抖擞地出发，奋力向前。赛道两旁繁花似锦，每一步都充满了美景。微风带来清甜的花香，让跑友们在运动的同时，也尽情享受着大自然的美丽。亚运会马拉松冠军何杰也来到现场，与大众跑友们一同奔跑，并在赛后分享了他的励志故事，为活动增添了更多亮点。

在赛场外，一场融合了生活气息与艺术风格的花漾主题嘉年华也同步举行。现场设有花卉展销、文创手工艺品、特色美食以及各种趣味互动环节，吸引了众多市民。其中，花卉知识问答、奖牌刻字、盖章打卡等活动尤其受欢迎。完成比赛的选手们获得了纪念奖牌和新鲜的本地玫瑰。不少市民带着家人一同前来，体验了跑步、赏花、逛市集的一站式休闲乐趣。

兴庆区作为西北地区重要的花卉集散地，在花卉产业方面已有二十多年的发展历史，并建立起了完整的产业链。目前，该区域的花卉种植面积已超过7000亩，年产值达到1.6亿元。当地培育的玫瑰、康乃馨、切花菊、蝴蝶兰等七成花卉产品销往全国各大城市，为超过4000名当地居民提供了就业机会，展现了其在特色产业方面的突出优势。

本次玫瑰跑活动以深受大众喜爱的路跑形式为载体，探索了“体育+文旅+花卉产业”融合发展的新途径。未来，兴庆区将继续利用其丰富 Thus, the 2026 Xingqing District Rose Run event commenced on June 27th at the Xingqing Flower Town within the Ningxia Yinchuan Flower Port. Over 2,000 participants engaged in a 5.20-kilometer race through a blooming rose garden, experiencing a romantic fitness festival amidst the fragrant blossoms. This event also marked the initiation of the "Flower-filled Sai Shang, Enjoy Life" series of promotional activities for Xingqing District's floral industry.

On the morning of the event, the flower town was filled with the scent of flowers and bustling crowds. Runners, clad in special pink race attire featuring rose designs, arrived early. They took photos at various floral checkpoints, exchanged running tips, and warmed up with dynamic music, eagerly awaiting the start of the competition.

Upon the firing of the starting gun, all participants set off with enthusiasm. The racecourse was lined with abundant flowers, offering picturesque views at every turn. The gentle breeze carried the sweet fragrance of roses, immersing the runners in a perfect blend of athletic energy and natural beauty. Asian Games Marathon Champion He Jie also joined the event, running alongside the participants and sharing his inspirational journey after the race, adding a unique luster to the occasion.

Beyond the racecourse, a vibrant "Flower Charm" themed carnival, blending everyday life with artistic flair, was simultaneously underway. Highlights included flower sales, handcrafted cultural and creative products, local delicacies, and interactive games. Activities like flower knowledge quizzes, medal engraving, and stamp collection were highly popular. Finishers received exclusive commemorative medals and fresh local roses. Many citizens attended with their families, enjoying a one-stop experience of running, flower viewing, and market browsing.

As a significant flower distribution hub in Northwest China, Xingqing District has cultivated its floral industry for over two decades, establishing a mature and complete industrial chain. Currently, the area boasts over 7,000 mu of flower cultivation, with an annual output value of 160 million yuan. Approximately 70% of its floral products, including roses, carnations, cut chrysanthemums, and phalaenopsis orchids, are distributed to major cities nationwide, creating employment for over 4,000 residents and showcasing significant advantages in its specialty industry.

This Rose Run event utilized the popular road running format as a platform to forge a new path for integrated development across "sports + culture and tourism + floral industry." Moving forward, Xingqing District will continue to leverage its high-quality floral resources by regularly organizing distinctive cultural and sports activities, enhancing its "Flower-filled Xingqing" city brand, and empowering the high-quality development of its "beautiful economy" through cultural and sports vitality.